Beauty & Luxury
Innovation is becoming critical in an increasingly digitalized luxury sector
The legacy players in the luxury sector are characterized by an offer of rare products and exclusive services, paired with an immersive, high-end shopping experience. This sector has faced its share of recent disruptions:
- Digitalization of sales channels
- Increasingly discerning and demanding customers
- Emerging environmental challenges
- New players redefining the traditional market codes
Innovation, powered by Luxury Brand Consulting, is becoming the key element of differentiation for luxury brands. It is essential to attract and retain customers seeking personalized experiences, valuing brands’ social and ecological commitments, and staying ultra-connected across various channels: physical stores, e-commerce, social networks, and the metaverse.
We support you in the design of your new luxury offers through Luxury Brand Consulting.
Our business, technology and sustainability experts address all your transformation issues:
We support you in unifying your organization’s sales channels by offering a 360° approach:
- The framing, design and prototyping of different multi-channel customer journeys, according to the sector’s customer typologies
- The deployment of new digital platforms, oriented to the luxury industry, to support this omnichannel approach while considering the specificities of the sector
- Change management support for the adoption of new platforms and services by the teams
We support you in the strategy of using customer data, captured through the various industry-specific touch points. Data can serve multiple purposes, such as personalizing the consumer experience with your brand. Customer data analysis also enriches a brand’s knowledge of its consumers and is a prerequisite for modeling new product and service offerings.
We support you in the design of new offers (products and services) among Luxury Maisons, in strong adherence with market trends. We support you through critical stages of your strategies:
- Identifying new opportunities
- Designing innovative offerings
- Scaling and industrializing solutions
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